Definition : Customer sponsorship

Customer sponsorship refers to the act of actively promoting and supporting a particular brand, product, or service by a satisfied customer. This type of sponsorship is often voluntary and stems from a genuine appreciation for the company and its offerings. It can take various forms, such as word-of-mouth recommendations, social media posts, or online reviews. Customer sponsorship is a powerful marketing tool as it not only helps to attract new customers but also builds trust and credibility for the brand. It is a testament to the exceptional quality and value of a company’s offerings and can greatly contribute to its success and growth.

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