Customer twins refer to two individuals who share similar purchasing habits, preferences, and behaviors when it comes to buying products or services from a particular company. These individuals may not be related by blood, but they have a strong connection through their shared loyalty and support for a brand. Customer twins are often identified by companies through data analysis and are targeted for personalized marketing strategies to enhance their customer experience and foster brand loyalty. They are the ultimate dream for businesses, as their unwavering support and repeat purchases can lead to long-term success and growth.