Customer verbatim analysis is a process of examining and interpreting direct quotes or feedback from customers in order to gain insights into their thoughts, feelings, and experiences with a product or service. This type of analysis involves carefully analyzing the exact words and phrases used by customers, rather than summarizing or paraphrasing their feedback. By delving into the authentic and unfiltered words of customers, businesses can better understand their needs, preferences, and pain points, and use this information to improve their offerings and overall customer experience. Customer verbatim analysis is a valuable tool for companies looking to truly understand and connect with their customers on a deeper level.