CX, short for customer experience, refers to the overall impression and perception a customer has of a company or brand based on their interactions and experiences with it. It encompasses every touchpoint a customer has with a business, from browsing a website to making a purchase and receiving customer service. A positive CX is crucial for building customer loyalty and satisfaction, as it reflects the level of care and attention a company puts into understanding and meeting their customers’ needs and expectations. In today’s competitive market, providing a seamless and personalized CX has become a key differentiator for businesses looking to stand out and thrive.