D2C, or Direct-to-Consumer, is a business model in which companies sell their products or services directly to consumers without the involvement of intermediaries such as retailers or wholesalers. This approach allows companies to have complete control over the entire customer experience, from product design and production to marketing and sales. By cutting out the middlemen, D2C companies are able to offer their products at lower prices and build a more direct and personal relationship with their customers. This model has gained popularity in recent years due to the rise of e-commerce and social media, which have made it easier for companies to reach and engage with consumers directly. D2C not only benefits companies by increasing their profit margins, but it also provides consumers with a more convenient and transparent shopping experience.