Daigou (pronounced “dye-go”) is a term used to describe the practice of individuals who purchase goods in one country and then resell them in another country for a profit. This term originated in China, where it literally translates to “buying on behalf of.” Daigou is a popular method of cross-border commerce, with individuals acting as personal shoppers for customers looking to purchase products from overseas. These products can range from luxury items such as designer clothing and cosmetics to everyday goods like food and household items. Daigou has become a booming industry, with many individuals using social media platforms to advertise and sell their products. While some view Daigou as a way to access goods that are not readily available in their own country, others criticize it for potentially driving up prices and creating a grey market for goods.