Data-driven marketing is a strategic approach to marketing that utilizes data and analytics to inform and guide decision-making processes. It involves collecting and analyzing consumer data, such as demographics, behavior, and preferences, to create targeted and personalized marketing campaigns. By leveraging data, businesses can better understand their audience and tailor their marketing efforts to reach the right people, at the right time, with the right message. This data-driven approach allows for more efficient and effective marketing strategies, resulting in increased customer engagement, loyalty, and ultimately, business success.