DAU, or Daily Active Users, refers to the number of unique individuals who engage with a particular app, website, or platform on a daily basis. This metric is often used to measure the success and popularity of a digital product, as it reflects the level of daily engagement and loyalty of its users. DAU is a key indicator of a product’s growth and retention, as well as its ability to attract and retain a dedicated user base. In today’s fast-paced digital landscape, having a high DAU is crucial for the success and sustainability of any online platform.