Day parting refers to the practice of dividing a day into specific time periods, typically for the purpose of targeting advertising or marketing efforts. This strategy takes into account the varying behaviors and preferences of different audiences throughout the day, allowing businesses to tailor their messaging and reach the right people at the right time. By strategically choosing when to display ads or promote content, day parting can maximize the impact and effectiveness of marketing campaigns. It is a valuable tool for businesses looking to optimize their advertising efforts and connect with their target audience in a more meaningful way.