DBA stands for “doing business as” and refers to a legal term used to describe a business or individual who operates under a different name than their legal name. This alternate name, also known as a trade name or fictitious name, is used for branding and marketing purposes, and is registered with the appropriate government agency. DBAs are commonly used by sole proprietors, partnerships, and corporations to conduct business under a name that is different from their own. This allows for flexibility and creativity in business names, while still maintaining legal and financial accountability.