A derivative brand is a product or service that is based on or inspired by an existing brand, but with its own unique identity and characteristics. It is often created by a company or individual who wants to capitalize on the success and recognition of an established brand, while still offering something new and distinct to consumers. A derivative brand may share similar elements, such as logos or slogans, with its parent brand, but it also has its own distinct features that set it apart. This can include different packaging, pricing, or target audience. While a derivative brand may have a connection to its parent brand, it is ultimately its own entity and must stand on its own merits in the competitive market.