Digital Ad Trust refers to the level of confidence and reliability that consumers have in the advertisements they encounter online. It encompasses the transparency, authenticity, and ethical standards upheld by advertisers and publishers in their digital advertising practices. A high level of Digital Ad Trust is essential for building and maintaining positive relationships between brands and consumers, as well as promoting a healthy and trustworthy digital ecosystem. This includes factors such as ad placement, ad quality, data privacy, and compliance with industry standards. Ultimately, Digital Ad Trust is crucial for creating a positive and engaging online experience for all parties involved.