Digital advertising refers to the use of digital channels and platforms to promote products, services, or brands to a targeted audience. This form of advertising utilizes various online mediums such as social media, search engines, websites, and mobile apps to reach potential customers and drive conversions. With the rise of technology and the internet, digital advertising has become an essential tool for businesses to connect with their target market and increase their online presence. It offers a wide range of targeting options, real-time tracking, and personalized messaging, making it a highly effective and efficient way to reach and engage with consumers in the digital age.