Definition : Digital asset management

Digital asset management (DAM) is the process of organizing, storing, and retrieving digital assets such as images, videos, documents, and other media files in a centralized and secure manner. It involves the use of specialized software and systems to efficiently manage and distribute these assets, ensuring their accessibility, consistency, and protection. DAM enables businesses and individuals to easily search, share, and repurpose their digital assets, streamlining workflows and enhancing productivity. With the increasing volume and complexity of digital content, effective DAM has become essential for businesses to effectively manage their digital assets and maintain a competitive edge in the digital landscape.

Discover the Precise Definitions of Marketing Terms

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt