Digital signage refers to the use of digital displays, such as LCD or LED screens, to display dynamic and interactive content in public or private spaces. This modern form of advertising and communication allows for the delivery of targeted and engaging messages, including advertisements, announcements, and information, to a specific audience in real-time. With the ability to incorporate multimedia elements, such as videos, images, and animations, digital signage offers a visually captivating and versatile way to communicate with viewers. It is commonly used in retail stores, restaurants, airports, and other public areas to enhance the customer experience and increase brand awareness.