Direct distribution refers to the process of selling products or services directly to consumers without the use of intermediaries such as wholesalers, retailers, or distributors. This method allows companies to have complete control over the entire distribution process, from production to delivery, and enables them to establish a direct relationship with their customers. By cutting out the middlemen, direct distribution can often result in lower costs for both the company and the consumer, as well as a more personalized and efficient buying experience. This approach is commonly used by online retailers, subscription-based businesses, and manufacturers who sell directly to end-users.