Direct sales refers to the process of selling products or services directly to consumers without the use of intermediaries such as retail stores or online marketplaces. This method of sales involves a direct interaction between the seller and the buyer, often through in-person demonstrations, home parties, or one-on-one consultations. Direct sales allows for a personalized and direct approach to selling, where the seller can build relationships with customers and provide them with tailored recommendations and support. This type of sales is commonly used by independent consultants, small businesses, and multi-level marketing companies. It offers a unique opportunity for individuals to become entrepreneurs and earn income through commission-based sales. Direct sales is a dynamic and ever-evolving industry, with a strong focus on building trust and fostering customer loyalty.