A direct-to-consumer brand is a company that sells its products or services directly to consumers, without the involvement of any middlemen or retailers. These brands typically use online platforms and social media to reach their target audience, cutting out traditional distribution channels and allowing for a more personalized and direct relationship with their customers. By bypassing intermediaries, direct-to-consumer brands are able to offer high-quality products at lower prices, while also gaining valuable insights into consumer behavior and preferences. This business model has gained popularity in recent years, with many innovative and disruptive brands emerging in various industries, challenging the traditional retail landscape and changing the way consumers shop.