A discount is a reduction in the price of a product or service, typically offered as an incentive to encourage customers to make a purchase. It is a way for businesses to attract and retain customers by making their products or services more affordable. Discounts can come in various forms, such as a percentage off the original price, a fixed amount off, or a buy-one-get-one deal. They are often used in sales and promotions, but can also be given as a reward for loyalty or as a special offer. The purpose of a discount is to make a product or service more accessible and appealing to consumers, ultimately resulting in increased sales and customer satisfaction.