Display advertising refers to the use of visual advertisements, such as banners, images, and videos, to promote a product, service, or brand on websites, social media platforms, and other digital channels. These ads are strategically placed in front of a targeted audience to increase brand awareness, drive website traffic, and ultimately, generate sales. Unlike traditional forms of advertising, display advertising allows for more precise targeting and tracking, making it a highly effective and cost-efficient marketing tool. With eye-catching designs and compelling messaging, display advertising aims to capture the attention of potential customers and entice them to take action.