Display / gantry dressing refers to the art of arranging and decorating a display or gantry in a visually appealing and strategic manner. This can include the use of props, lighting, and other elements to enhance the overall presentation and draw attention to the featured products or information. It is a crucial aspect of marketing and merchandising, as it can greatly influence consumer perception and purchasing behavior. Skilled display / gantry dressing can transform a simple display into a captivating and effective marketing tool, making it an essential skill for businesses and retailers.