A doorway page, also known as a gateway page or bridge page, is a web page specifically designed to rank high in search engine results for a particular keyword or phrase. These pages are often created with the sole purpose of redirecting users to a different website or page, rather than providing valuable content. Doorway pages are considered a black hat SEO tactic and can result in penalties from search engines. They are typically used to manipulate search engine rankings and drive traffic to a specific site, rather than providing useful information to users. In essence, doorway pages are virtual “doors” that lead users to a different destination, often without their knowledge or consent.