Definition : Double Eleven

Double Eleven, also known as Singles’ Day, is a popular shopping holiday celebrated on November 11th each year. Originating in China, this day is marked by massive sales and discounts offered by retailers, both online and in-store. The name ‘Double Eleven’ refers to the date 11/11, which consists of two ones, symbolizing the idea of being single. This holiday has gained global recognition and has become one of the largest online shopping events in the world, surpassing even Black Friday and Cyber Monday. It is a day for individuals to treat themselves and indulge in some retail therapy, as well as a time for retailers to boost their sales and profits. Double Eleven has become a cultural phenomenon, bringing people together through the shared experience of shopping and scoring great deals.

Discover the Precise Definitions of Marketing Terms

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt