The downstream market refers to the final stage of a product’s journey, where it is sold to consumers or end-users. This market includes all the activities involved in getting the product from the manufacturer to the end-user, such as distribution, marketing, and sales. It is the last step in the supply chain and is crucial for the success of a product. The downstream market is heavily influenced by consumer demand and trends, making it a dynamic and constantly evolving landscape. Companies must carefully navigate this market to ensure their products reach the right audience and achieve maximum profitability.