Drive-to-app refers to the strategic marketing approach of actively promoting and encouraging users to download and engage with a specific mobile application. This can include various tactics such as targeted advertisements, social media campaigns, and partnerships with other apps or businesses. The ultimate goal of drive-to-app is to increase the number of downloads and usage of the app, ultimately driving its success and growth. This term is commonly used in the digital marketing world, particularly in the context of mobile app development and promotion.