DTC, or direct-to-consumer, refers to a business model in which products or services are sold directly to consumers without the involvement of intermediaries such as retailers or wholesalers. This approach allows companies to have more control over the entire customer experience, from marketing and sales to distribution and customer service. DTC brands often utilize digital channels, such as social media and e-commerce, to reach and engage with their target audience. This direct relationship with consumers also allows for valuable data collection and personalized marketing strategies. DTC has become increasingly popular in recent years, as it offers a more streamlined and efficient way for companies to connect with their customers and disrupt traditional retail models.