A ‘dummy link’ is a placeholder or temporary hyperlink used in web design or online content to indicate where a link will eventually lead to, without actually directing to any specific page or website. It is often used during the development process to test the functionality of a website or to create a visual representation of a link without having the final destination in place. The term ‘dummy’ refers to the fact that the link is not functional, but rather serves as a stand-in until the actual link is added. Dummy links are also commonly used in email marketing campaigns to track click-through rates and measure the success of a campaign. They can also be used as a security measure to prevent unauthorized access to sensitive information. In short, a ‘dummy link’ is a non-functional link that serves a variety of purposes in the digital world.