Dynamic cross-selling refers to the strategic practice of offering complementary or related products or services to a customer during the purchasing process. This approach utilizes real-time data and personalized recommendations to suggest additional items that may enhance the customer’s overall experience or meet their specific needs. Unlike traditional cross-selling, which relies on predetermined product bundles, dynamic cross-selling adapts to the customer’s behavior and preferences, resulting in a more personalized and effective sales approach. This technique not only increases revenue for businesses but also improves customer satisfaction and loyalty by providing a seamless and tailored shopping experience.