E-commerce conversion rate refers to the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form, out of the total number of visitors. It is a crucial metric for online businesses as it measures the effectiveness of their website in turning visitors into customers. A high conversion rate indicates that the website is successfully persuading visitors to take the desired action, while a low conversion rate may suggest areas for improvement in the website’s design, user experience, or marketing strategies. Ultimately, a strong e-commerce conversion rate is essential for driving sales and growing a successful online business.