Definition : E-commerce product manager

An e-commerce product manager is a skilled professional responsible for overseeing the development, launch, and ongoing success of a company’s online products. They are experts in understanding customer needs and market trends, and use this knowledge to strategize, plan, and execute product initiatives that drive sales and enhance the overall user experience. From conducting market research and analyzing data to collaborating with cross-functional teams and managing product lifecycles, e-commerce product managers play a crucial role in the success of a company’s online business. Their ultimate goal is to ensure that the company’s e-commerce products are innovative, user-friendly, and profitable, while also staying ahead of the competition in the ever-evolving world of online retail.

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