E-reputation cleaning, also known as online reputation management, is the process of monitoring, improving, and maintaining a positive image and perception of an individual or organization on the internet. It involves actively managing online reviews, social media presence, and search engine results to ensure that the online reputation accurately reflects the desired image. E-reputation cleaning is essential in today’s digital age, where a single negative review or post can significantly impact an individual or company’s reputation and credibility. By proactively managing and addressing any negative content, e-reputation cleaning helps to build and maintain a strong and trustworthy online presence.