Earned media refers to the publicity and attention that a company or individual receives through word-of-mouth, social media shares, and other organic means, rather than through paid advertising. It is a form of free publicity that is earned through the quality and relevance of a brand’s content, products, or services. Unlike traditional advertising, earned media is not directly controlled by the company, making it a more authentic and trustworthy source of information for consumers. It can include positive reviews, social media mentions, and media coverage, all of which contribute to building a positive reputation and increasing brand awareness. In today’s digital age, earned media plays a crucial role in shaping public perception and driving business success.