An editorial calendar is a strategic planning tool used by content creators, publishers, and marketers to organize and schedule their content production and distribution. It serves as a roadmap for creating and publishing high-quality, relevant, and timely content that aligns with the overall goals and objectives of a brand or publication. This calendar typically includes a schedule of topics, deadlines, and distribution channels, allowing for efficient and effective content creation and promotion. By providing a structured framework for content planning, an editorial calendar helps to ensure consistency, maximize audience engagement, and ultimately drive the success of a brand’s content strategy.