Electronic direct mail, also known as eDM, is a form of digital marketing that involves sending targeted and personalized promotional messages or advertisements directly to a recipient’s email inbox. This method of communication allows businesses to reach a large audience quickly and efficiently, while also providing the opportunity for direct and personalized communication with potential customers. EDM can include a variety of content such as newsletters, special offers, event invitations, and product updates. With the rise of email marketing, electronic direct mail has become an essential tool for businesses to connect with their audience and drive sales.