Electronic word of mouth, also known as eWOM, is the digital form of traditional word of mouth, where individuals share their opinions, experiences, and recommendations about products, services, or brands through online platforms such as social media, review websites, and forums. This form of communication has become increasingly influential in shaping consumer behavior and purchase decisions, as it allows for a wider reach and faster dissemination of information. With the rise of social media and online communities, electronic word of mouth has become a powerful tool for businesses to build brand awareness, credibility, and trust among their target audience. However, it also poses a challenge for companies to manage and monitor their online reputation, as eWOM can have both positive and negative impacts on their brand image.