An email reactivation campaign is a targeted marketing strategy designed to engage and re-engage inactive or disengaged subscribers through personalized and compelling email communications. This type of campaign aims to revitalize the relationship between a brand and its subscribers, encouraging them to take action and re-engage with the brand’s products or services. By utilizing data-driven insights and strategic messaging, an email reactivation campaign can effectively reignite interest and drive conversions from previously unresponsive subscribers.