An email traffic builder is a strategic marketing tool used to increase the number of visitors to a website or online platform through the use of targeted email campaigns. This method involves creating and sending compelling and personalized emails to a specific audience, with the goal of driving them to take action, such as making a purchase or signing up for a service. By utilizing effective email marketing techniques, an email traffic builder can effectively generate a steady flow of traffic to a website, ultimately leading to increased conversions and business growth.