Emergency marketing refers to the strategic and immediate actions taken by a company or organization in response to an unexpected crisis or event. It involves quickly adapting marketing strategies and tactics to address the urgent needs and concerns of customers, stakeholders, and the general public. This type of marketing requires swift decision-making, effective communication, and a focus on mitigating the impact of the emergency on the brand’s reputation and bottom line. Emergency marketing is crucial in maintaining trust and loyalty during times of uncertainty and can make or break a company’s ability to weather a crisis.