Definition : Emotional advertising

Emotional advertising is a marketing strategy that aims to evoke strong feelings and emotions in consumers in order to create a connection between the brand and the audience. This type of advertising often uses storytelling, relatable characters, and powerful imagery to tap into the viewers’ emotions and create a memorable and impactful message. The goal of emotional advertising is to not only promote a product or service, but also to establish a deeper and more personal relationship with the consumer, ultimately influencing their purchasing decisions. It is a powerful tool that can create a lasting impression and foster brand loyalty by appealing to the human psyche and tapping into our innate desire for connection and emotion.

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