Employee advocacy in B2B refers to the practice of empowering and encouraging employees to promote and represent their company’s brand, products, and services in a positive and authentic manner. This can include sharing company content on social media, participating in industry events, and actively engaging with potential clients and partners. By leveraging the knowledge, expertise, and passion of their employees, B2B companies can build trust, credibility, and ultimately drive business growth. Employee advocacy in B2B is a powerful strategy that not only amplifies a company’s message, but also humanizes their brand and strengthens their relationships with key stakeholders.