Employee/employee brand equity refers to the intangible value and reputation that a company’s employees bring to the organization through their skills, knowledge, and commitment to the brand. It is the measure of how much trust, loyalty, and positive perception customers have towards a company’s brand due to the actions and behaviors of its employees. This equity is built through consistent delivery of high-quality products or services, positive interactions with customers, and a strong alignment with the company’s values and mission. A strong employee brand equity can lead to increased customer satisfaction, brand loyalty, and ultimately, business success.