Engagement marketing is a strategic approach to marketing that focuses on creating meaningful and interactive experiences between a brand and its target audience. It goes beyond traditional advertising methods and instead aims to build a strong emotional connection with consumers through personalized and relevant content. This type of marketing encourages active participation and dialogue, rather than passive consumption, and aims to foster long-term relationships with customers. By engaging and involving consumers in a brand’s story, values, and products, engagement marketing creates a sense of loyalty and advocacy, ultimately leading to increased customer retention and brand growth.