Ephemeral POP, also known as temporary point-of-purchase, refers to a marketing strategy that utilizes short-lived and eye-catching displays to capture the attention of consumers and drive sales. These displays are often found in high-traffic areas such as retail stores, events, or even online platforms, and are designed to create a sense of urgency and exclusivity around a product or brand. Ephemeral POP is a powerful tool for brands to create buzz and generate interest in their products, as well as to stay relevant in a constantly evolving market. However, due to its fleeting nature, it requires careful planning and execution to make a lasting impact on consumers.