ETA AdWords, also known as Expanded Text Ads, is a type of online advertising format used by Google AdWords. It allows advertisers to create longer and more detailed ads, with two headlines and an expanded description, providing more information and increasing the chances of attracting potential customers. ETA AdWords are designed to be more visually appealing and effective in driving clicks and conversions, making them a valuable tool for businesses looking to reach their target audience through online advertising. With the ability to customize and optimize their ads, advertisers can use ETA AdWords to effectively promote their products or services and achieve their marketing goals.