Event tracking refers to the process of monitoring and recording specific actions or behaviors of users on a website or application. This data is then analyzed to gain insights into user behavior, identify patterns, and measure the success of marketing campaigns or website features. By tracking events such as clicks, downloads, form submissions, and page views, businesses can better understand their audience and make informed decisions to improve user experience and achieve their goals. Event tracking is a valuable tool for businesses to optimize their online presence and drive growth.