Exit intention refers to a person’s conscious or subconscious decision to leave a particular place, situation, or relationship. It is the inclination or desire to exit, often driven by factors such as dissatisfaction, boredom, or the pursuit of something better. In the context of business, exit intention is commonly used to describe a customer’s intention to leave a website or online store before completing a purchase. Understanding and addressing exit intention is crucial for businesses to retain customers and improve overall user experience.