An exit pop-up is a type of online advertisement that appears on a website when a user is about to leave the page. It is designed to capture the user’s attention and entice them to stay on the site or take a specific action, such as subscribing to a newsletter or making a purchase. These pop-ups typically appear as a small window or banner and can include special offers, discounts, or other incentives to encourage the user to stay engaged with the website. Exit pop-ups are a common marketing tactic used by businesses to increase conversions and retain website visitors.