Expected quality refers to the level of excellence or standard that is anticipated or required from a product, service, or experience. It is the level of performance, functionality, and overall satisfaction that is expected by consumers based on their previous experiences, brand reputation, and industry standards. Expected quality is often used as a benchmark for measuring the success and value of a product or service, and it plays a crucial role in shaping consumer expectations and loyalty. It encompasses not only the physical attributes of a product, but also the intangible aspects such as customer service, reliability, and consistency. In short, expected quality is the level of quality that consumers expect and demand from a brand or company.