Experiential commerce, also known as experiential retail or retailtainment, is a modern approach to retail that focuses on creating immersive and engaging experiences for customers. It goes beyond traditional brick-and-mortar or online shopping by incorporating elements of entertainment, technology, and interactive design to enhance the overall shopping experience. This can include interactive product displays, virtual reality experiences, live events, and personalized services. The goal of experiential commerce is to not only sell products, but to also create a memorable and enjoyable experience for customers, ultimately building brand loyalty and driving sales.