An external sales force refers to a team of individuals who are hired by a company to represent and promote their products or services to potential customers outside of the organization. These sales professionals work independently from the company’s internal sales team and are responsible for building relationships, generating leads, and closing deals with clients. They often work on a commission-based structure and are skilled in building rapport, negotiating, and persuading customers to make a purchase. The external sales force plays a crucial role in driving revenue and expanding the company’s customer base by actively engaging with prospects and showcasing the value of the company’s offerings.